【OG24-672题】Marketing executive for Magu Corporation: Whenever Magu opens a manufacturing facility in a new city, the company should sponsor, or make donations to, a number of nonprofit organizations in that city. Doing so would improve Magu's image in the community, and thus the money spent on such charitable ventures would lead to increased sales.Which statement would, if true, point to the most serious weakness in the marketing executive's advice?_mofa留学圈mofaGRE在线题库系统_GRE在线搜题_GRE题库解析_GRE真题机经_GRE课程_GRE培训机构

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Marketing executive for Magu Corporation: Whenever Magu opens a manufacturing facility in a new city, the company should sponsor, or make donations to, a number of nonprofit organizations in that city. Doing so would improve Magu's image in the community, and thus the money spent on such charitable ventures would lead to increased sales.

Which statement would, if true, point to the most serious weakness in the marketing executive's advice?

Magu sells its products internationally, so sales in any one city represent only a small portion of total revenue. Spending on charitable ventures would require Magu to decrease direct advertisements, which are the most effective means of reaching its target customers. If market conditions change, Magu may have to close any such facility or relocate it. Some nonprofit organizations are poorly organized, so money donated to them would be of little benefit to the community. If workers at the manufacturing facility believed their wages or working conditions were poor, their complaints would outweigh any good impressions generated by Magu's donations or sponsorships.

正确答案： B

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题干翻译
Magu在某城市有个生产设施，向该市一些非营利组织捐款，这会改善其在社区的形象，进而使得花在慈善事业上的钱带来销售额增长。问哪项若为真，指出营销主管建议的最严重弱点？ 逻辑链
Donations→Improve image→Increased sales 问题类型
削弱题 推理过程
营销主管认为捐款能提升形象从而增加销售额，需要找到一个因素表明捐款可能无法实现销售额增长。 选项分析
A选项：Magu产品国际销售，某城市销售额占比小。但不明确在该城市捐款对整体销售额有无影响，无法削弱，排除。 B选项：慈善支出会使Magu减少直接广告，而直接广告是接触目标客户最有效的方式。说明捐款会削弱更有效的销售手段，也就难以实现销售额增长，有力削弱了论点，当选。 C选项：市场条件变化时Magu可能关闭或搬迁设施，与捐款和销售额增长无关，排除。 D选项：一些非营利组织组织不善，捐款对社区益处小，未提及对Magu销售额的影响，排除。 E选项：工人抱怨可能抵消捐款带来的好印象，没直接针对销售额增长问题，削弱力度不如B项，排除。

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