【OG24-471题】Which of the following, if true, would most tend to weaken the conclusions drawn from "some of this research" ? _mofa留学圈mofaGRE在线题库系统_GRE在线搜题_GRE题库解析_GRE真题机经_GRE课程_GRE培训机构

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纠错

Much research has been devoted to investigating what motivates consumers to try new products. Previous consumer research suggests that both the price of a new product and the way it is advertised affect consumers’ perceptions of the product’s performance risk (the possibility that the product will not function as consumers expect and/or will not provide the desired benefits). Some of this research has concluded that a relatively high price will reduce a consumer's perception of the performance risk associated with purchasing a particular product, while other studies have reported that price has little or no effect on perceived performance risk. These conflicting findings may simply be due to the nature of product advertisements: a recent study indicates that the presentation of an advertised message has a marked effect on the relationship between price and perceived performance risk.

Researchers have identified consumers' perception of the credibility of the source of an advertised message i.e., the manufacturer—as another factor affecting perceived performance risk: one study found that the greater the source credibility, the lower the consumer’s perception of the risk of purchasing an advertised new product. However, past research suggests that the relationship between source credibility and perceived performance risk may be more complex: source credibility may interact with price in a subtle way to affect consumers’ judgments of the performance risk associated with an advertised product.

Which of the following, if true, would most tend to weaken the conclusions drawn from "some of this research" ?

In a subsequent study, consumers who were asked to evaluate new products with relatively low prices had the same perception of the products' performance risk as did consumers who were shown the same products priced more expensively. In a subsequent study, the quality of the advertising for the products that consumers perceived as having a lower performance risk was relatively high, while the quality of the advertising for the products that consumers perceived as having a higher performance risk was relatively poor. In a subsequent study, the products that consumers perceived as having a lower performance risk were priced higher than the highest priced products in the previous research. None of the consumers involved in this research had ever before bought products from the manufacturers involved in the research. Researchers found that the higher the source credibility for product, the more consumers were willing to pay for it.Line is marked with

正确答案： A

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文章大意逻辑
许多研究致力于探究消费者尝试新产品的动机。先前研究表明新产品价格和广告方式会影响消费者对产品性能风险的认知。一些研究结论相互冲突，可能是因为广告性质。近期研究指出广告信息呈现方式对价格和感知性能风险关系有显著影响。此外，研究者还发现广告信息来源（制造商）可信度也是影响因素，但过去研究显示来源可信度和感知性能风险关系更复杂，可能与价格相互作用。 文章类型及逻辑简图
文章类型：新旧观点对比逻辑简图： Old view: Price and advertising of new products affect consumers' perception of performance risk; Conflicting findings in some research New view: Presentation of advertised message affects price perceived performance risk relationship; Source credibility is another factor, but the relationship with perceived performance risk is complex 做题方法及问题类型
问题类型：削弱题。做题方法：定位到“some of this research”相关内容，分析各选项对其结论的削弱作用。 选项分析
A选项：在后续研究中，被要求评估低价新产品的消费者与看到高价新产品的消费者对产品性能风险的认知相同。这表明价格并非像“some of this research”中所说那样对消费者感知性能风险有影响，直接削弱了相关结论，当选。 B选项：只提及消费者认为性能风险低和高的产品的广告质量情况，未涉及价格与性能风险认知的关系，无法削弱，排除。 C选项：只是说消费者认为性能风险低的产品价格比之前研究中最高价格的产品还高，但没表明价格和性能风险认知之间的联系，无法削弱，排除。 D选项：消费者之前是否从相关制造商购买产品与价格、广告和性能风险认知关系不大，无法削弱，排除。 E选项：产品来源可信度与消费者愿意支付价格的关系，与本题所讨论的“some of this research”的结论无关，无法削弱，排除。

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