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In recent years, Western business managers have been heeding the exhortations of business journalists and academics to move their companies toward long‐term, collaborative “strategic partnerships” with their external business partners (e.g., suppliers). The experts’ advice comes as a natural reaction to numerous studies conducted during the past decade that compared Japanese production and supply practices with those of the rest of the world. The link between the success of a certain well-known Japanese automaker and its effective management of its suppliers, for example, has led to an unquestioning belief within Western management circles in the value of strategic partnerships. Indeed, in the automobile sector all three United States manufacturers and most of their European competitors have launched programs to reduce their total number of suppliers and move toward having strategic partnerships with a few.


However, new research concerning supplier relationships in various industries demonstrates that the widespread assumption of Western managers and business consultants that Japanese firms manage their suppliers primarily through strategic partnerships is unjustified. Not only do Japanese firms appear to conduct a far smaller proportion of their business through strategic partnerships than is commonly believed, but they also make extensive use of “market-exchange” relationships, in which either party can turn to the marketplace and shift to different business partners at will, a practice usually associated with Western manufacturers.


The author mentions “the success of a certain well-known Japanese automaker” in highlighted text, most probably in order to

正确答案: B

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    文章大意逻辑
    近年来,西方企业管理者听从专家建议,向与外部业务伙伴建立长期战略合作关系转变,这源于过去十年多项研究对比日本与世界其他地区生产和供应实践,日本某知名汽车制造商成功与供应商有效管理的例子,让西方管理界坚信战略合作关系的价值,美国和欧洲汽车制造商也纷纷效仿。然而,新研究表明西方管理者和商业顾问认为日本企业主要通过战略合作关系管理供应商的普遍假设不合理,日本企业通过战略合作开展业务比例比想象低,还广泛使用“市场交换”关系。 文章类型及逻辑简图
    文章类型为新旧观点对比。 逻辑简图: Old view: Western managers heed advice to form strategic partnerships, based on studies of Japanese practices (e.g., success of a Japanese automaker) New view: New research shows Western assumption about Japanese supplier management via strategic partnerships is unjustified 做题方法及问题类型
    本题为目的题,通过定位文中高亮部分“the success of a certain well known Japanese automaker”所在句子及上下文来判断作者提及它的目的。 选项分析
    A选项:文中未提及展示某种商业实践成功的可能原因,无中生有,排除。 B选项:作者提及日本知名汽车制造商的成功案例,是为了举例说明一个让西方商业专家坚信某种商业实践(战略合作关系)价值的具体事例,符合文意,当选。 C选项:文中说的是西方企业效仿建立战略合作关系,并非描述西方汽车制造商采取的具体步骤使其在全球市场更具竞争力,与原文不符,排除。 D选项:文中未引入关于日本某种商业实践效果的悖论,排除。 E选项:提及该成功案例不是为了表明西方管理者改变与外部业务伙伴关系的必要性,排除。

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