【OG24-470题】The passage is primarily concerned with_mofa留学圈mofaGRE在线题库系统_GRE在线搜题_GRE题库解析_GRE真题机经_GRE课程_GRE培训机构

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纠错

Much research has been devoted to investigating what motivates consumers to try new products. Previous consumer research suggests that both the price of a new product and the way it is advertised affect consumers’ perceptions of the product’s performance risk (the possibility that the product will not function as consumers expect and/or will not provide the desired benefits). Some of this research has concluded that a relatively high price will reduce a consumer's perception of the performance risk associated with purchasing a particular product, while other studies have reported that price has little or no effect on perceived performance risk. These conflicting findings may simply be due to the nature of product advertisements: a recent study indicates that the presentation of an advertised message has a marked effect on the relationship between price and perceived performance risk.

Researchers have identified consumers' perception of the credibility of the source of an advertised message i.e., the manufacturer—as another factor affecting perceived performance risk: one study found that the greater the source credibility, the lower the consumer’s perception of the risk of purchasing an advertised new product. However, past research suggests that the relationship between source credibility and perceived performance risk may be more complex: source credibility may interact with price in a subtle way to affect consumers’ judgments of the performance risk associated with an advertised product.

The passage is primarily concerned with

challenging the implications of previous research into why consumers try new products suggesting new marketing strategies for attracting consumers to new products reconciling two different views about the effect of price on consumers’ willingness to try new products describing a new approach to researching why consumers try new products discussing certain findings regarding why consumers try new products

正确答案： E

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文章大意逻辑
文章主要探讨消费者尝试新产品的动机。首先指出许多研究致力于此，先前研究表明新产品价格和广告方式影响消费者对产品性能风险的认知，且关于价格影响存在矛盾发现，可能因广告性质。接着提到广告信息来源可信度也是影响性能风险认知的因素，但过去研究显示来源可信度和性能风险认知关系复杂，它可能与价格相互作用影响消费者判断。 文章类型及逻辑简图
文章类型为总分结构。逻辑简图： Topic: Research on what motivates consumers to try new products Previous research: Price & advertisement affect perception of performance risk (conflicting findings on price due to ad nature) Another factor: Source credibility of ad message affects perception of performance risk (complex relationship with price) 问题类型及做题方法
问题类型为主旨题，做题方法是通过梳理文章整体内容，把握文章围绕消费者尝试新产品动机的研究发现这一核心。 选项分析
A选项：文章并非挑战先前研究的含义，只是阐述研究发现和复杂关系，所以A错误。 B选项：文章未提及新的营销策略，B不符合文意。 C选项：文章不是在调和关于价格对消费者尝试新产品意愿影响的两种观点，重点是阐述多种影响因素，C不正确。 D选项：文章没有描述研究消费者尝试新产品的新方法，D错误。 E选项：文章确实在讨论关于消费者尝试新产品的某些发现，符合文章主旨，E正确。

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