【OG24-469题】The “past research" mentioned in highlight suggests which of the following about perceived performance risk?_mofa留学圈mofaGRE在线题库系统_GRE在线搜题_GRE题库解析_GRE真题机经_GRE课程_GRE培训机构

最新题目

题目内容

纠错

Much research has been devoted to investigating what motivates consumers to try new products. Previous consumer research suggests that both the price of a new product and the way it is advertised affect consumers’ perceptions of the product’s performance risk (the possibility that the product will not function as consumers expect and/or will not provide the desired benefits). Some of this research has concluded that a relatively high price will reduce a consumer's perception of the performance risk associated with purchasing a particular product, while other studies have reported that price has little or no effect on perceived performance risk. These conflicting findings may simply be due to the nature of product advertisements: a recent study indicates that the presentation of an advertised message has a marked effect on the relationship between price and perceived performance risk.

Researchers have identified consumers' perception of the credibility of the source of an advertised message i.e., the manufacturer—as another factor affecting perceived performance risk: one study found that the greater the source credibility, the lower the consumer’s perception of the risk of purchasing an advertised new product. However, past research suggests that the relationship between source credibility and perceived performance risk may be more complex: source credibility may interact with price in a subtle way to affect consumers’ judgments of the performance risk associated with an advertised product.

The “past research" mentioned in highlight suggests which of the following about perceived performance risk?

The more expensive a new product is, the more likely consumers may be to credit advertised claims about that product The more familiar consumers are with a particular manufacturer, the more willing they may be to assume some risk in the purchase of a new product being advertised by that manufacturer. Consumers' perception of the performance risk associated with a new product being advertised may be influenced by interplay between the product's price and the manufacturer's credibility. Consumers may be more likely to believe that a product will function as it is advertised to do when they have bought products from a particular manufacturer before. The price of a particular advertised product may have less impact than the manufacturer's credibility on consumers’ assessment of the performance risk associated with that product.

正确答案： C

参考解析

提交我的解析

文章大意逻辑
文章主要探讨消费者尝试新产品的动机，重点研究消费者对新产品性能风险的认知。过去的消费者研究表明，新产品价格和广告方式会影响消费者对产品性能风险的认知，且不同研究在价格影响上结论不一。最近的一项研究指出，广告信息的呈现方式对价格和感知性能风险的关系有显著影响。此外，研究人员发现消费者对广告信息来源（即制造商）可信度的认知也是影响感知性能风险的因素，不过过去研究显示来源可信度和感知性能风险的关系更复杂，来源可信度可能与价格相互作用影响消费者判断。 文章类型及逻辑简图
文章类型为观点阐述型。逻辑简图： Much research: investigate consumer motivation to try new products Previous research: price & advertisement affect perceived performance risk, conflicting findings on price recent study: advertisement message presentation affects price perceived performance risk relationship Researchers: source credibility affects perceived performance risk Past research: complex relationship between source credibility and perceived performance risk 问题类型及做题方法
问题类型为细节题。做题方法是根据题干中“past research”的提示，定位到文中相关内容进行分析。 选项分析
A选项：文中未提及产品越贵，消费者就越可能相信广告宣传，属于无中生有，排除。 B选项：文中没有提到消费者对制造商越熟悉就越愿意承担购买新产品风险的内容，排除。 C选项：对应文中“past research suggests that the relationship between source credibility and perceived performance risk may be more complex: source credibility may interact with price in a subtle way to affect consumers’ judgments of the performance risk associated with an advertised product”，说明新产品广告的性能风险感知可能受产品价格和制造商可信度相互作用的影响，该项正确。 D选项：文中未比较产品价格和制造商可信度对消费者评估性能风险的影响大小，排除。

题目讨论 (如果对题目有任何的疑惑，欢迎在这里提出来，大家会帮你解答的哦~)

还没有人评论,赶快抢个沙发~

做题笔记

参考解析

题目讨论 (如果对题目有任何的疑惑，欢迎在这里提出来，大家会帮你解答的哦~)

请选择错误类型：

请描述一下这个错误：