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最新题目

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Metro Ballet Company presents high-quality productions of traditional, classical ballet. For the past several years, however, the company's overall profits have been declining, and ticket sales have been flat. Annual auidence surveys indicate that a majority of those who attend Metro Ballet productions consistently enjoy the performances and prefer classical ballet to other forms of dance; almost all of them have been attending Metro Ballet for several years. General surveys of area residents indicate, however, that very few are aware of Metro Ballet productions, and most imagine that the performances are boring and tickets too expensive. In an effort to appeal to a wider audience, over the past decade the company has spent increasing amounts of money on spectacular stage prodcutions, while lowering ticket prices. In the first column of the table, select the strategy that, in the absence of the other alternatives listed, would lead most directly to decreasing Metro Ballet's expenses for its classical ballet productions. In the second column, select the strategy that, in the absence of the other alternatives listed, would constitute the most direct approach to solving the problem of increasing audience size for Metro Ballet's classical ballet productions. Make only two selections, one in each column.
Decrease expenses Increase audience size
Obtain public funding to double the spending on stage productions without increasing ticket prices
Obtain public funding to double the spending on stage productions without increasing ticket prices
Obtain public funding to double the spending on stage productions without increasing ticket prices
Return spending on productions to levels of several years ago
Return spending on productions to levels of several years ago
Return spending on productions to levels of several years ago
Expand productions to include modern,folk,and tap dance traditions
Expand productions to include modern,folk,and tap dance traditions
Expand productions to include modern,folk,and tap dance traditions
Offer special discounts to reward people who have attended the greatest number of performances
Offer special discounts to reward people who have attended the greatest number of performances
Offer special discounts to reward people who have attended the greatest number of performances
Mount a local advertising campaign emphasizing the affordability and excitement of Metro Ballet’s spectacular stage productions.
Mount a local advertising campaign emphasizing the affordability and excitement of Metro Ballet’s spectacular stage productions.
Mount a local advertising campaign emphasizing the affordability and excitement of Metro Ballet’s spectacular stage productions.
正确答案: 2,5

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    知识点概述
    本题主要涉及商业策略分析中的成本控制与市场拓展逻辑,需要根据公司面临的利润下降、观众认知度低等问题,分析不同策略对降低成本和增加观众规模的直接影响。 解析
    - 降低开支:“Return spending on productions to levels of several years ago”(将制作支出恢复到几年前的水平),直接从控制制作费用角度降低开支,其他选项要么增加支出(如获取公共资金加倍舞台制作支出),要么与降低成本无关(如拓展演出类型、提供特殊折扣等),所以此选项能最直接降低开支。 - 增加观众规模:“Mount a local advertising campaign emphasizing the...”(开展本地广告活动强调……),因为当前问题是当地居民对公司演出认知度低且有负面印象,广告活动可直接提升知名度和改善印象,吸引更多观众,相比其他选项(如拓展演出类型可能分散对经典芭蕾的关注、给老观众折扣不能吸引新观众等),这是增加观众规模最直接的方法。

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